GUNTERSVILLE — The W.E.T. (Water, Environment & Tourism) Foundation is proud to announce the “My Lake Guntersville” campaign microsite as a regional economic development communication award winner at the Southern Economic Development Council’s (SEDC)annual conference in New Orleans, Louisiana this month.
The public awareness and conservation campaign’s goal is to protect and preserve Lake Guntersville as a natural resource and economic driver for the region. A large part of the campaign centers around the award-winning microsite to bring awareness of potential threats and educate the public on how they can help address these issues for sustainability of the reservoir.
The award recognizes excellence in messaging, marketing and outreach for economic development-focused organizations in the southeast. The winning microsite developed and designed by marketing and communications agency, Red Sage Communications, Inc., was recognized as “excellent.”
“The steering committee of the Lake Guntersville Stakeholders group and the W.E.T. Foundation received proposals from several award-winning marketing firms and selected Red Sage Communications to spearhead this effort for us,” Matt Arnold, president and CEO of the Marshall County Economic Development Council, said. “This has been an amazing project and will reap great benefits for Marshall and Jackson counties.”
The microsite was selected for recognition in the Small Division for SEDC’s Communication Awards. The awards attract hundreds of entries and are judged by economic development consultants, practitioners and design professionals from across the southern United States.