Sometimes a severe storm sweeps through an area and the damage is done before anyone realizes. Homes can be destroyed and lives can be altered in the blink of an eye.

In the midst of a disaster, being prepared is important, but communication is vital. That’s why the Marshall County Commission invested in Everbridge.

The Marshall County Emergency Management Agency (EMA) launched the alert system in May. Everbridge’s primary goal is to keep the county’s residents, staff and emergency personnel safe and informed with fast, reliable emergency notifications and public service announcements.

People are alerted about much more than just severe weather. Other reasons for notification include road closures, winter weather and more routine announcements like water utility maintenance.

Alerts are sent to residents in messages on their preferred contact paths. This can be by a call to a cell phone or home phone, a text message and email. Residents listed in the county’s White Pages and Yellow Pages database will be automatically subscribed to alerts by phone. And best of all, it’s free to use.

Investing in Everbridge was a good decision made by the Marshall County Commission that is bound to save lives and alter the adverse effects of natural disasters. Now the citizens of Marshall County need to take advantage.

People can register to receive alerts online at marshallcoema.org. Once logged onto the website, click on the “Alert Marshall County” logo to begin the registration.

Our View On the Issue is an opinion of The Reporter’s editorial board that includes Publisher Kim Patterson and Managing Editor Taylor Beck.

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